Carrying ideas forward.

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Our creative power comes from always looking forward. We believe the future is bright—and we want to help shape it. Whether it’s launching the next TikTok trend, revamping a website, or creating eye-catching design, we’re constantly looking for new ways to innovate.

Since our founding in 2014, our identity as students has been our greatest asset. It helps us stand out, collaborate effectively, and bring ideas to life. Looking for the next big thing? We’re already working on it.

We deliver high-quality work that connects clients to their creative vision. We’re not afraid to explore new directions, see problems from different angles, or challenge conventional thinking. Our growth mindset is what sets us apart—and when faced with a challenge, we keep moving forward.

Our Capabilities

 

Strategy.

We don’t just make things look good—we make strategic choices. Through brand strategy, we define where you win, who you’re for, and how your brand should show up to achieve real goals.

Social Media.

We build social media campaigns that earn attention. We understand how Gen-Z audiences consume, share, and engage with content—and use that insight to create work that feels native, relevant, and worth engaging with.

Design.

We bring creative visions to life through branding and graphic design. From logos to websites, we create design systems that are intentional, cohesive, and built to stand out.

 

Content Creation.

We pair strong ideas with strong execution—bringing concepts to life through writing, photography, and video production that are crafted to connect and perform.

Media Planning.

We plan and place media with intention. By understanding your goals and audience, we optimize your message for the right platforms and at the right moments to drive real impact.

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Our People.

Meet the Backpackers! We are a dynamic and collaborative team of storytellers, creatives, strategists and students from a diverse range of backgrounds. Together, we are innovating the future of agencies.

 

  • Kate Henning

    GENERAL MANAGER

  • Lee Olson

    CREATIVE DIRECTOR

  • Annika Kramer

    COMMUNICATIONS DIRECTOR

  • Molly Ulvenes

    ACCOUNT DIRECTOR

  • Esme Siegel

    STRATEGY DIRECTOR

  • Jessica Chung

    PRODUCER

  • Yenika Fondungallah

    GRAPHIC DESIGNER

  • Reagan Frystak

    GRAPHIC DESIGNER

  • Isabella Hayden

    MEDIA STRATEGIST

  • Bella Van Zeeland

    ACCOUNT MANAGER

  • Sarah Grinberg

    GRAPHIC DESIGNER

  • Ashley Sudeta

    COPYWRITER

  • Ben Davis

    GRAPHIC DESIGNER

  • Tayler Hand

    ACCOUNT MANAGER

  • Sophia Lozanova

    COPYWRITER

  • Ashaar Ali

    COPYWRITER

  • Keigo Iwao

    ACCOUNT MANAGER

  • Wren O'Brien

    PRODUCER

  • Eliana Mitchell

    ACCOUNT MANAGER

  • Lindsay Kazmerski

    BRAND STRATEGY

  • Rich McCracken

    PROGRAM DIRECTOR

Meet Our Board of Advocates!

Our Board of Advocates is a group of professionals in the communications industry who work to support us in our current and future endeavors. They provide mentorship, networking, credibility, and inspiration to us as we develop our agency and look forward to post-graduation. 

Caroline Pritchard - Social Media Manger at Anytime Fitness 

Carolyn Ahlstrom - VP of Brand Strategy at Colle McVoy

Jack Swift - Senior Marketing Manager, Irish Titan

Meshach Weber - Founder, Loadsure and Firebrand

Maria Hayden - Marketing & Social Media Supervisor at Minnesota State Fair

J. Zachary Keenan - Creative Group Lead, Design Director + Partner at Haberman

Heidi Ocel - Senior Director, Creative + Branded Content at Prime Therapeutics

Stacey Robertson - Account Strategist, Bellmont Partners