About — Backpack UMN

Carrying ideas forward.

Our creative power comes from always looking forward. The future is a bright place, and we want to be part of it. Whether it be starting the next TikTok trend, revamping a website, or creating eye-catching designs, we’re always looking for opportunities to innovate.

Since we were founded in 2014, our identity as students has been our greatest asset. It helps us stand out, collaborate, and bring projects to life. Looking for the next big thing? We’re on it.

We provide high-quality work that helps connect clients to their creative visions. We aren’t afraid to explore new directions, see things from different angles, or think outside the box. Our growth mindset is what sets us apart from others in our field. In the face of a challenge, we keep moving forward.

Our Capabilities

Strategy.

When it comes to our clients, we always have a plan. We use brand strategy and competitive analysis to achieve your goals.

Social Media.

We create social media campaigns that engage and excite. As a Gen-Z agency, we know Gen-Z audiences.

Design.

We bring creative visions to life through branding and graphic design. Whether it’s a new logo, an updated website, or anything else that screams creative, we’ve got you covered.

Content Creation.

We’ve got great ideas — and the writing, photography, and video production chops to prove it.

Media Planning.

We know marketing. We listen to your needs and optimize your message for any platform.

Our People.

Meet the Backpackers! We are a dynamic and collaborative team of storytellers, creatives, strategists and students from a diverse range of backgrounds. Together, we are innovating the future of agencies.