About.

ServeMinnesota is the Minnesota hub of AmeriCorps, a domestic service organization whose programs cover a wide range of opportunities to support, engage, and improve local communities.

Our Challenge.

As a long-term and ongoing partner of ServeMinnesota, Backpack works to communicate the personal and communal benefits that come with joining AmeriCorps to University of Minnesota students who are unfamiliar with the incredible opportunities ServeMinnesota offers.

Campus Campaign

Capturing student attention on a busy campus can be challenging, so we designed a bold, colorful campaign to stand out and spark curiosity. With multiple levels, it reached students with diverse interests looking to kickstart their careers.

The Impact.

Our campus campaign has launched on platforms across campus, reaching a new group of students through flyering, monitors, and awareness events.