Woodcrest Design & Roofing
Crafting a brand from scratch.
About.
Woodcrest Design & Roofing is a small business owned by Melissa. As CEO, lead negotiator, and onsite construction manager, she needed a team to create a fresh logo and website that met Woodcrest’s needs while staying true to the business's values.
Our Challenge.
Creating consistent brand content that appeals to homeowners in the Twin Cities area and that can be utilized across print materials, web content, and social media.
Brand Guidelines.
We knew that our time with Melissa would end, but her business would keep building. To help Woodcrest continue to present a clear, cohesive image, we set Melissa up with a complete brand guidelines booklet that included brand colors, font choices, and best practices moving forward with her website.
Logo Creation.
Within minutes of meeting Melissa, she will tell you about her red Jeep. It was with her when she founded Woodcrest, and she still drives it to every job site. It was clear that this key item in Woodcrest Design & Roofing’s history needed a special place in its image.
Website Construction.
One of the first steps in establishing a digital presence is creating a dedicated website. Using Squarespace, we built a custom business site from the ground up, incorporating complex features such as user information intake and scheduling software integration. The site fully aligns with the Woodcrest brand book we developed.
The Impact.
Woodcrest Design & Roofing continues to utilize the website and logo set that we created on all promotional materials. Their new digital materials also continues to align with our brand book.