About.

The Masters of Strategic Communication program is housed in the Hubbard School of Journalism and Mass Communication at the University of Minnesota. The curriculum is designed to help students working full-time in advertising, marketing, or another related field take their careers to the next level.

Our Challenge.

Reach a higher number of prospective students and boost attendance at informational sessions.

Blogs.

By focusing on key industry trends and the advantages of the MASC program, we write blog posts that help students understand how the degree and the department could support their goals.

Video Content Creation: Alumni Stories.

We create video content that helps prospective students envision themselves in the program. We interview several alumni each semester and produced a new introductory video for informational sessions.

Graphic Design: Brochure.

To showcase the value of the program for aspiring strategic communicators, we created a brochure outlining the program's schedule, competencies, and career paths that have been followed by alumni. 

The Impact.

After taking over management of the program’s LinkedIn page, impressions increased by 57%, and engagement rose by 108%, signaling a meaningful lift in reach and relevance with prospective students seeking professional growth. These gains translated into strong attendance at informational sessions that met benchmark targets. We continue to partner with the program to build momentum, increase enrollment, and elevate awareness of the program’s long-term value.