About.

Root River Current is a nonprofit organization that uses its digital magazine to produce journalism and storytelling that builds community in the Southeast Minnesota’s Root River Valley region. 

Our Challenge.

Enhance Root River Current’s digital presence by increasing web traffic, recruiting e-newsletter subscribers and growing social media followers. 

Graphic Design: Social Media.

Building on Root River Current’s existing brand identity, we developed a fresh set of templated graphics for use across their social platforms. The new materials combined custom graphic elements with compelling imagery to create a cohesive, versatile toolkit.

The Impact.

The ads ran 93,352 times, reached 20,388 unique Meta users, and generated more than 1,400 link clicks on a $1,000 budget—driving a 9% increase in new subscribers.