The Minnesota State Fair
Inspiring connection.
About.
The Minnesota State Fair is one of the largest and most popular state fairs in the U.S. It is an annual event that brings together agriculture, entertainment, food, and community experiences to celebrate Minnesota’s culture and industry.
Our Challenge.
Through the State Fair’s social media platforms, we engage audiences to build excitement for the fair and promote kickoff events held throughout the summer.
Video Production.
Partnering with the State Fair, our focus is to create content inspired by trends, events, and nostalgic Fair experiences; we brainstormed, pitched, filmed, and edited short videos showcasing the Fair’s food, attractions, and traditions to engage and excite audiences.
Social Media Strategy.
To help The Minnesota State Fair generate excitement and promote events, Backpack led the brand’s migration to TikTok. Using our analysis of platform trends, we create, curate, and manage content that resonates with long-time fair goers and attracts new fans.
The Impact.
Today, the official Minnesota State Fair TikTok account continues to grow and reach life-long fair goers and curious first-timers alike, as well as generating hype for the fair’s ever changing festivities.